Quora Ads Data Connector User Guide

Quora Ads Data Connector User Guide

Quora Ads allows marketers to reach a highly engaged audience through targeted advertising on the Quora platform. This guide will walk you through how to connect your Quora Ads data to Power My Analytics and create insightful reports in Looker Studio. By following these steps, you'll be able to automate your Quora Ads reporting and gain valuable insights into your campaign performance.

Prerequisites

Before connecting Quora Ads to Power My Analytics, ensure you have:
  1. An active Quora Ads account
  2. The client ID and client secret for your Quora Ads account
You can obtain your Client ID and Client Secret from Quora at https://www.quora.com/ads/oauth_client_data. 

Adding Quora Ads as a Data Source

  1. Navigate to your Hub and select Sources from the menu.
  2. Click + New Data Source and choose Quora Ads from the gallery.
  3. Sign in to your Quora Ads account to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Quora Ads data:
  1. After adding Quora Ads as a data source in the PMA hub, navigate to Reports > Looker Studio
  2. Select Quora Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g. "Quora Ads - [Organization Name]")
      2. Choose your Power My Analytics hub from the dropdown
      3. Optional: Leave "Use report template for new reports" checked to use the PMA demo template
      4. Click Next
    2. Step 2:
      1. Select your Quora Ads account under User Account (or choose "Sample Account" for sample data)
      2. Click Next
    3. Step 3:
      1. Choose "Accounts" and "Action Attribution Windows" for your reports
      2. Optional: Allow modification of "Accounts" and "Action Attribution Windows" in reports
      3. Click Connect (top right) to complete the data source configuration
    4. Step 4:
      1. Click Create Report (top right)
For a quick start, use our pre-built Quora Ads demo template.

Key Reports and Fields

Quora Ads data in Power My Analytics offers a wide range of metrics and dimensions. Here are some popular metrics you can use in your reports:
  • Key Performance Metrics: Impressions, Clicks, CTR, Spend, CPC, Conversions, Conversion Rate, Cost Per Conversion
  • Campaign Metrics: Spend, Impressions, Clicks, CTR, CPC, Conversions, Conversion Rate, Cost/Conversion; by Campaign, Status, Daily Budget, Lifetime Budget
  • Ad Set Metrics: Spend, Impressions, Clicks, CTR, CPC, Conversions, Conversion Rate, Cost/Conversion; by Ad Set, Campaign, Bid Amount
  • Ads: Spend, Impressions, Clicks, CTR, CPC, Conversions, Conversion Rate, Cost/Conversion; by Ad, Ad Set, Campaign, URL
For a complete list of available Quora Ads fields, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Quora Ads data can be backfilled for up to 2 years. When you first connect your account, PMA will automatically backfill 13 months of historical data.
  2. Daily data: Data by day is only available at the account level.
  3. Campaign-level data: Campaign-level data is only provided as a total within a date range.

Unavailable Data

  1. Custom fields

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect the Quora Ads connector.


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