Twitter Ads Data Connector User Guide

Twitter Ads Data Connector User Guide

The following article is a guide to automating reports with your Twitter Ads connector. It includes information on available data as well as tips on how to get the most out of your Twitter Ads reports. To begin creating reports with your Twitter Ads connector, you will need at least one Twitter account with Ad Manager access as well as access to Google Data Studio or Google Sheets.

PMA's demo report template for Twitter Ads in Looker Studio.

Available Data

  1. Key Performance Indicators - Impressions over time, clicks, engagements, follows, and spend.
  2. Analytics by Campaign - Impressions, spend, and clicks by campaign, daily budget, and total budget.
  3. Analytics by Ad Group - Impressions, spend, and clicks by ad group name and objective.
  4. Analytics by Ad - Impressions, spend, and clicks by tweet text and tweet link.
  5. Analytics Breakdowns (Available for Ad Group Level) -  Breakdowns by language, platforms, countries, regions, gender, and age.
  6. Complete List of Fields.

API Limitations

  1. Custom Fields - Custom fields are not available.
  2. Region Reporting - Currently, only one country can be reported at the region level at a time. Select "Allow 'Countries (needed only for region-specific reporting)' to be modified in reports" on the connector configuration page to toggle countries in your report.
  3. Regional Maps - The regional data provided by Twitter Ads' API are not compatible with all map types in Data Studio. For best results, use tables to report regional data.
The Analytics breakdown page of the Google Ads demo report template in Looker Studio, showing the table for the breakdown by country.

Connection Requirements

A successful connection requires a Twitter account with Ad manager access to the ad account. To grant Ad manager access to a user, go to Twitter Ads and open the menu under your name. Click Edit access to account.



Click the Add access button.



Enter the user's name and select Ad manager access. Then click Save changes.



Backfilling

Power My Analytics will initially backfill 13 months of data when you first create a report. To access up to 2 years of data, run a backfill from your Hub.

Troubleshooting

Follow the instructions in our Basic Troubleshooting guide to get your reports working again.

    Still having issues?
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