Get valuable insights into your email marketing and campaign performance by connecting your Brevo account to Power My Analytics. This guide will walk you through setup, reporting capabilities, and important considerations.

Prerequisites

Before connecting Brevo to Power My Analytics:

• Ensure you have created an API key for Power My Analytics in the SMTP & API > API Keys section of your Brevo dashboard

Creating an API Key in Brevo

To generate an API key for Power My Analytics in your Brevo dashboard, follow these steps:

1. Log in to your Brevo account and click on your account name in the upper right.
2. Choose SMTP & API, then click on the API keys tab.
3. Click Create a new API key and enter a name for this key, such as “Power My Analytics”.
4. Click Generate. Copy your new API key.

For more information, please see Brevo’s documentation on Using your API key to authenticate.

Adding Brevo as a Data Source

1. In the Power My Analytics hub, navigate to Sources.
2. Click + Add new source and select Brevo.
3. Enter the Brevo API key you created for Power My Analytics.
4. Click Connect to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Brevo data:

1. In the PMA hub, navigate to Reports > Looker Studio
2. Select Brevo under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
   • Step 1:
     • Name your data source (e.g., change “Untitled Data Source” to "Brevo - Organization Name")
     • Power My Analytics Hub: Choose your PMA hub from the dropdown
     • Optional: Leave "Use report template for new reports" checked to use the PMA demo template
     • Click Next
   • Step 2:
     • User Account: Select your Brevo account (for real data) or "Sample Account" (for sample data)
     • Click Next
   • Step 3:
     • Click Connect (top right) to complete the data source configuration
   • Step 4:
     • Click Create Report (top right)

For a quick start, use our pre-built Brevo demo template.

Key Reports and Fields

The Brevo connector provides access to a variety of data, including:

• Key Performance Metrics: New Contacts, Bounces, Hard Bounces, Soft Bounces, Unsubscribe Rate, Estimated Views, Complaint Rate, Open Rate, Click Rate, Delivery Rate, Click-to-Open Rate

For a full list of available Brevo fields in Power My Analytics, visit the Schema Explorer.

Limitations and Important Considerations

• Backfilling: Up to 2 years of historical data is available through the Brevo connector.
  • Initial backfill: 13 months of historical data will be backfilled when you first connect your Brevo account as a data source.

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect the Brevo connector.